← All workCase study
The Squishy Bit
Launch site and supporting graphic system for a leadership book on burnout, psychological safety and AI in IT service teams.
Context
One platform for a book, a philosophy and a growing practice.
The Squishy Bit needed one platform for a book, a distinctive leadership philosophy, assessment tools, speaking work and an evolving library of thinking about automation and psychological safety.
The problem
Different readers, different doors in.
Readers, event organisers and technology teams each needed a relevant route into Chris Malyon’s work without the ideas becoming dense, academic or generic.
Thinking
Separate routes for the philosophy, the book and the proof.
I separated the intellectual property into purposeful routes for the philosophy, book, Game Changer assessment and insights. Speaking credentials and operational experience appear where enterprise buyers and event organisers need proof.
Key decision
Give each audience a focused next step.
Why it matters
Readers can explore the book, teams can understand the assessment and organisers can evaluate speaking experience without competing calls to action.
Outcome
Designed to travel, wherever the book shows up.
The same core visual language now works across the product itself, Chris’s professional profile and the launch moments around it.
Client review
“Clare designed my Squishy Bit website as well as my book cover and supporting graphics, and I’ve been so pleased with everything she created. She really understood what I was trying to achieve and turned my ideas into a visual identity that feels completely right for me and my work.
She handled the website design, book cover and graphic design with real care and creativity, while making the whole process straightforward. I particularly appreciated being able to work directly with Clare and talk through ideas as they developed rather than feeling like I was being pushed through a standard design process.
I’d happily recommend Clare to anyone looking for a website or creative design work that feels individual rather than off-the-shelf.”
Services
- Website design
- Brand & Content
- Graphic design
- SEO Foundations
Based in Kent
Mockups are illustrative: the designs are real, the scenes around them are staged.