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The Squishy Bit
Launch site and supporting graphic system for a leadership book on burnout, psychological safety and AI in IT service teams.
Context
One platform for a book, a philosophy and a growing practice.
The Squishy Bit needed one platform for a book, a distinctive leadership philosophy, assessment tools, speaking work and an evolving library of thinking about automation and psychological safety.
The problem
Different readers, different doors in.
Readers, event organisers and technology teams each needed a relevant route into Chris Malyon’s work without the ideas becoming dense, academic or generic.
Thinking
Separate routes for the philosophy, the book and the proof.
I separated the intellectual property into purposeful routes for the philosophy, book, Game Changer assessment and insights. Speaking credentials and operational experience appear where enterprise buyers and event organisers need proof.
Key decision
Give each audience a focused next step.
Why it matters
Readers can explore the book, teams can understand the assessment and organisers can evaluate speaking experience without competing calls to action.
Outcome
Designed to travel, wherever the book shows up.
The same core visual language now works across the product itself, Chris’s professional profile and the launch moments around it.
Services
- Website design
- Brand & Content
- Graphic design
- SEO Foundations
Based in Kent
Mockups are illustrative: the designs are real, the scenes around them are staged.