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clarelangley.com
How I designed and built clarelangley.com — my own personal site for service transformation, customer experience leadership and speaking work.
Context
An evidence-first personal site, not a polished biography.
Clare Langley needed to communicate work across service transformation, customer experience, automation and operational leadership without becoming a polished biography built on broad claims.
The problem
Buyers needed proof, not a personal brand.
Employers and consultancy buyers needed concrete evidence of how problems were diagnosed, what changed and which capability was most relevant to their situation.
Thinking
Put evidence before the biography.
Key decision
Put evidence and working tools before the biography.
Why it matters
Decision-makers can assess capability through useful proof rather than relying on unsupported personal-brand claims.
Design
Structured around evidence, not adjectives.
I built the experience around evidence: case studies explain the work, briefings show current thinking, and practical tools let visitors apply that thinking to their own organisation.
Outcome
A personal site that does the arguing for itself.
Case studies, briefings and practical tools now do the work a personal biography used to attempt on its own.
Services
- Website design
- Development and improvement
- Brand & Content
- SEO Foundations
Types of work
Based in Kent
Mockups are illustrative: the designs are real, the scenes around them are staged.