Jenna’s Beauty Spot

A new beginning for an established beauty business.

Jenna created the original GoDaddy template herself around 15 years earlier, without SEO, customer-journey or messaging expertise. The business and its treatment range had outgrown it.

A wide treatment range, no clear way in.

A wide mix of skin treatments, nails, lashes, waxing and brow services had accumulated without a clear structure. New clients could not easily see the full offer, compare relevant treatments, understand costs or know how to prepare. Returning clients needed fast access to familiar actions, while Jenna’s Dermalogica expertise and the quality of the established business needed to feel more visible and credible.

Clear categories, then a fast route to contact.

I completed a rebrand with a new logo and palette, reorganised the treatment range around clear customer intent, clarified services and costs, and strengthened the site’s search foundations. Advanced skin services are separated from everyday appointments, with prices, preparation and aftercare positioned alongside the decisions they support.

Each service now has a purposeful route from treatment discovery and price through preparation to contact. Service-specific actions prepare the relevant WhatsApp enquiry automatically, so booking, WhatsApp, vouchers and product shopping stay distinct rather than competing for attention.

Clients now see the full range—and reach the right person faster.

Customers have commented that they had not realised Jenna offered the full range of services, and that contacting her is now easier. Jenna values the WhatsApp integration because it makes enquiries easier for both her and her clients to manage.