Theseus World

Building a brand ready to grow beyond its founder.

The original Wix site represented a founder working alone. It was not fully responsive and no longer reflected a business that had appointed a Director of Partnerships and planned further growth.

Standing apart from broad staffing agencies.

Theseus needed to stand apart from broad staffing agencies while demonstrating genuine understanding of specialist insurance, real-estate and transformation recruitment. Hiring leaders and candidates needed to recognise their sector, understand the operational context behind the roles and see why Theseus was relevant before beginning a conversation. A founder-centred website could not carry the identity or structure of the company it was becoming.

The Ship of Theseus, as a strategic thread.

The central decision was to move Theseus from a founder-centred identity to a scalable company-led brand organised around three specialist markets: insurance transformation, real estate and PropTech, and technology and change. The metaphor connects the brand to the transformation programmes the business helps its clients staff—not a decorative device layered on top.

“The work grew from process advice into an overhaul of the brand, company identity, documents, SharePoint and website. Theseus would not operate at the same level without Clare’s support.”

The work expanded across positioning, branding, page structure, development and SEO, with a connected system for LinkedIn, slide decks, proposal templates, documents, brand guidance and SharePoint—giving the growing team a consistent identity and practical tools for communicating, selling and operating at a higher level.

Charles Jensen, Founding Director